Our Story
We believe health should help people live better: at work and beyond.
Blissmi was built because the healthcare system wasn't designed for us. It was designed for disease.
Why we started
The answers existed. We needed better questions
Blissmi began with our co-founder Natasha's experience of postpartum haemorrhage. Physically safe, she was left with little understanding of what had happened to her body or what to do next.
After speaking with more than 100 women across countries, industries and life stages, she heard the same message:
"I didn't know what I didn't know."
Inès had seen a similar gap in the workplace: organisations had more health programmes and data than ever, yet struggled to understand what people actually needed and what was making a difference.
So we built a different approach.
A methodology that connects health signals, context and behaviour to help people understand what matters, identify the right next step and learn what works over time.
Connect. Understand. Prioritise. Guide. Learn.
"We didn't set out to build another wellness platform. We set out to close the gap between health information and meaningful action."
— Natasha King & Inès Gafsi
What we believe
Four ideas that shape everything we build
Health is personal
Every body is different. Effective health support has to meet people where they are, not where a protocol says they should be.
Prevention beats reaction
The most valuable health moments are the ones that happen before a diagnosis. We help people understand what is happening in their bodies: early, clearly, and with the support to act.
People deserve better choices
Too many people are navigating health alone, with incomplete information and limited access to expert guidance. We think that should change.
Trust comes first
Health is intimate. We earn trust by being honest about what we know, transparent about our limitations, and always putting the person before the product.
Our journey
From personal experience to global ambition
2022
Founded
Blissmi is founded from firsthand experience with the gap between healthcare systems and genuine health understanding.
2023
First proof points
Tatler features Blissmi as a prestige health authority; first engagements with Zurich Insurance, AIA and LVMH establish the enterprise model.
2024
Community and scale
The community grows to 2,500+ members as employer pilots validate the Experience Labs model and the workforce intelligence approach.
Now
Building for what comes next
Expanding across APAC and into new markets, building the infrastructure to bring personalised, preventive health to millions of people.
The people behind Blissmi
Built by founders who needed this themselves
Natasha King
CEO & Co-Founder
Former Global SVP at Randstad across 39 markets, MIT xPRO AI in Healthcare graduate, and entrepreneur with a successful prior exit. Leads Blissmi's strategy, product vision and enterprise growth.
Inès Gafsi
CGO & Co-Founder
Award-winning entrepreneur and ecosystem builder. Co-founded Asia's first female founder platform, building a 20,000+ member network. Leads strategic partnerships, distribution and investor relations.
Ali Haider
CTO
MSc CS · 13+ years building enterprise AI across healthcare, fintech and SaaS. Leads AI, product and technology strategy at Blissmi.
Dr Lawrence Lau
Clinical Director
15+ years of clinical experience as a GP in the UK and Ireland, with expertise in preventive health, longevity medicine, and patient-centred care.
Our Health Advisors
Clinical expertise you can trust
Every piece of content, every health programme, and every recommendation in Blissmi is underpinned by a network of independent Health Advisors: practitioners who see patients, understand nuance, and believe in honest health guidance.
Dr Victoria Elegant
Women's Health
Hong Kong / Australia
Dr Clare Fernandes
General Health · Global CMO, BBC
UK
Dr Shahani Amjah
Women's Health
India
Karen Gotthelf
Mental Health
Hong Kong / Global
Dr Arup Sen
General Health · Triple-accredited
Global
Health Advisors contribute to content, programme design and quality assurance. They are independent practitioners.
Where we are going
We're only getting started
Health at work is one of the biggest unsolved problems in business. The cost of poor health (in absence, productivity, turnover, and quiet suffering) is enormous. And it is largely preventable.
Blissmi is building the infrastructure to change that. A workforce health intelligence layer that gives employers real data, employees real support, and insurers real insight at scale across APAC and beyond.
We believe that better health, personalised, preventive and evidence-grounded, should be part of a better future of work.